The year 2017 marked a significant moment in the history of Yves Saint Laurent, a year of bold reinvention and a striking visual language under the creative direction of Anthony Vaccarello. The Fall 2017 campaign, a powerful statement in itself, epitomized this new era, showcasing a distinct shift in aesthetic and a captivating narrative that resonated far beyond the fashion world. This article delves deep into the multifaceted aspects of the Yves Saint Laurent Werbung 2017, analyzing its impact, creative choices, and lasting legacy.
A New Vision: Anthony Vaccarello's Debut
Anthony Vaccarello's appointment as creative director in 2016 signaled a departure from the previous stylistic interpretations of the house. While respecting the heritage of Yves Saint Laurent, Vaccarello injected his own signature blend of sharp tailoring, rock-and-roll rebellion, and a distinct sense of provocative femininity. The Fall 2017 campaign served as a powerful introduction to his vision, a bold declaration of intent that captivated audiences and critics alike. The campaign's aesthetic moved away from the more romantic and sometimes overtly feminine styles of previous years, embracing a darker, edgier palette and a more androgynous silhouette. This deliberate shift marked a conscious effort to redefine the Yves Saint Laurent brand for a new generation while still paying homage to its rich legacy.
The Campaign Film: A Cinematic Experience
The Yves Saint Laurent 2017 film campaign, directed by Nathalie Canguilhem, transcended the typical fashion advertisement. It wasn't merely a showcase of clothing; it was a carefully constructed narrative, a cinematic experience that drew viewers into a world of raw energy and captivating visuals. The film's aesthetic was stark and dramatic, characterized by bold contrasts of light and shadow, creating a mood that was both alluring and slightly unsettling. This deliberate choice contributed to the overall impact of the campaign, making it memorable and impactful.
The choice of models further enhanced the film's narrative power. Anja Rubik, known for her androgynous beauty and fierce presence, embodied the campaign's central theme. Alongside her, Dalibor Urosevic, Paul Manniez, and Mica Argañaraz contributed to the diverse and compelling cast, each bringing their unique personalities to the screen. The casting was not merely about physical attractiveness; it was a deliberate selection of individuals who could convey the multifaceted nature of the collection and the brand's evolving identity. The interplay between the models, the dynamic camerawork, and the deliberate use of space all contributed to the cinematic quality of the campaign.
The Saint Laurent Fall 2017 Collection: A Study in Contrast
The Saint Laurent RTW Fall 2017 collection, the subject of the campaign, was a testament to Vaccarello's design philosophy. The collection featured sharply tailored suits, often with exaggerated shoulders and a slim silhouette, juxtaposed with flowing, sensual dresses and sheer fabrics. This contrast between structured power and fluid femininity was a key element of the collection's appeal, reflecting the complex and multifaceted nature of modern identity. The use of black leather, a recurring motif in Vaccarello's work, added a sense of rebellion and edge, while the strategic use of embellishments and luxurious fabrics hinted at the brand's unwavering commitment to high-quality craftsmanship.
current url：https://tbryxn.h361a.com/bag/yves-saint-laurent-werbung-2017-50420